A marketing dashboard is a visual reporting tool that allows marketers to evaluate in real time their campaigns' performance and progress. A thoroughly thought through marketing dashboard can potentially save your marketing department a lot of time and money. Marketing is a core business function which enables a company to reach an audience, convert it into customers and build advocacy. It spans across a diverse range of activities such as customer acquisition, conversion optimization, product positioning and brand awareness. the responsibility for the systematic management of marketing resources and processes to achieve measurable gains in return on marketing investment and increased marketing efficiency, while maintaining quality and increasing the value of the corporation.
A performance dashboard is a practical tool to improve management effectiveness and efficiency, not just a pretty retrospective picture in an annual report and You can achieve simplicity in the design of effective charts, graphs and tables by remembering three fundamental principles: restrain, reduce, emphasize.